Inside the briefs with wing flaps, showing folded pad wings beneath the flaps and the pad surface uncovered — Inside detail · with wing flaps. Pad shown for illustration.

NEO-FORM

Cuecas NEO-FORM

€38,00

Tamanho XS

Briefs version Without wing flaps

Without wing flaps With wing flaps

Without wing flaps. A smooth pad zone with no inner flaps to cover the wings.

With wing flaps. Inner flaps cover the folded pad wings. The pad’s surface stays uncovered.

Pre-order now to reserve your size in the first run. Ships in 6–8 weeks — you're charged today to hold your place.

Free shipping over €45,00
Free first size exchange — wear it first. We pay postage both ways.
Change your mind? Cancel any time before it ships — full refund, no reason needed.
Ships sealed for hygiene. Opening the seal ends the 14-day refund right — your free exchange still stands.

Apoio que se vê. Os boxers NEO-FORM são construídos de trás para a frente: uma costura de contorno projetada sustenta a parte inferior das costas — um apoio próximo e estável sem aperto de compressão. Um sistema de painéis mapeado para o corpo envolve a anca em vez de a cruzar, e uma cintura larga e suave assenta de forma plana e permanece no lugar. E o reforço tem uma área definida para o penso — uma zona suave e que permanece no lugar, que mantém o penso exatamente onde o coloca, hora após hora. Sustentado, não apertado.

Size guide

Size	UK	EU	Waist (cm)	Hip (cm)
XS	6–8	34–36	60–66	86–91
S	10	38	66–72	91–97
M	12	40	72–78	97–103
L	14–16	42–44	78–86	103–111
XL	18–20	46–48	86–94	111–119

Measure around the narrowest part of your waist and the fullest part of your hips. Between sizes? Size down for a firmer hold, up for softer.

Materials & care

Body-mapped knit with a reinforced support panel. Machine wash cold, hang dry.

Shipping & pre-order

The first run is made to pre-order. You're charged today to reserve your size, and it ships in 6-8 weeks. The estimated window is shown at checkout, and if it moves we'll email you before you have to ask.

Cancel any time before dispatch for a full refund - no reason needed. Delivery is tracked, worldwide.

First Fit Promise: your first size exchange is free even if you've worn it, and we pay postage both ways. One per customer, within 30 days.

A place for your pad.

Your usual pad. A defined zone. Here’s how they work together.

With wing flapsWithout wing flaps · inside view · not to scale

Place your pad.
Position it lengthways on the smooth gusset, adhesive side down.
Fold the wings.
If your pad has wings, wrap them around the leg edges. The inner flaps cover the folded wings.
Follow your pad’s instructions for folding and securing its wings. This version has no inner wing-cover flaps.
Keep the centre open.
The flaps sit at the sides. Nothing covers the pad’s absorbing surface.
The pad’s absorbing surface stays uncovered. The briefs themselves are not absorbent.

The briefs are not absorbent. Wear with your own pad on period days.

Choose your size

One pattern. Different bodies.

The same NEO-FORM set, photographed on three people in the same room, the same flat light, the same three angles. Rotate all three at once and see where the waistband sits before you choose a size.

Same room · same light · same angles

Model 01, front view, wearing the hæld Neo-Form set — Model 01

Model 01, side view, wearing the hæld Neo-Form set — Model 01

Model 02, front view, wearing the hæld Neo-Form set — Model 02

Model 02, side view, wearing the hæld Neo-Form set — Model 02

Model 03, front view, wearing the hæld Neo-Form set — Model 03

Model 03, side view, wearing the hæld Neo-Form set — Model 03

Different heights, different builds. We're not going to tell you it fits every body — we'd rather show you three and let you judge the cut yourself.

Why it's built this way.

A closer look at the panels, seams and finishing.

Support you can see
Two curved cradle seams shape the charcoal seat, with a continuous rear waistband and tonal stitching.

A defined pad zone
A smooth, defined surface for pad adhesive, with inner flaps at the leg openings to cover the folded wings. The briefs are not absorbent. Wear with your own pad.

A smooth, defined surface for pad adhesive, without inner wing-cover flaps. The briefs are not absorbent. Wear with your own pad.

Wraps, doesn't cross
Contoured side panels follow the hip, with a wide waistband designed to lie flat.

Where it sits.

hæld is a new category, so the useful question isn't which brand is best — it's what kind of thing this actually is. Here it is against the two categories people usually reach for.

	hæld NEO-FORM	Period underwear	Ordinary underwear
Absorbent on its own	No — it absorbs nothing	Yes, that's the design	No
Built around the pad you already use	Yes — a defined pad zone	No — it replaces the pad	No dedicated zone
Engineered back panel	Yes	No	No
Structured hold, no shapewear squeeze	Yes	Varies	No
Meant to be worn on any day	Yes	Usually kept for period days	Yes

A comparison with two product categories, not with any particular brand. If you want absorbency, you want period underwear — that's a different product, and we'd rather say so.