{"title":"NEO-FORM","description":"\u003cp\u003eThe first run. Supportive, body-mapped underwear — made to pre-order.\u003c\/p\u003e","products":[{"product_id":"neo-form-briefs","title":"NEO-FORM Briefs","description":"\u003cp\u003eSupport you can see. NEO-FORM briefs are built back-first: an engineered contour seam holds the lower back — a close, steady hold with no compression squeeze. A body-mapped panel system wraps the hip instead of crossing it, and a wide, soft waistband lies flat and stays put. And the gusset has a defined pad area — a smooth, stay-put zone that keeps a pad exactly where you place it, hour after hour. Held, not squeezed.\u003c\/p\u003e","brand":"hæld","offers":[{"title":"XS","offer_id":65362932695389,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":65362932728157,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":65362932760925,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":65362932793693,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":65362932826461,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/7499\/6829\/files\/gallery-front_32928774-de95-425f-9d26-fe90491f9f99.jpg?v=1784906904"},{"product_id":"neo-form-bra-top","title":"NEO-FORM Bra Top","description":"\u003cp\u003eThe matching half of NEO-FORM. Cut from the same body-mapped knit as the briefs: contoured panels that follow the body instead of flattening it, a wide soft underband that lies flat and stays put, and no underwire to dig in. Clean lines under everything. Made to be put on in the morning and forgotten about. Held, not squeezed.\u003c\/p\u003e","brand":"hæld","offers":[{"title":"XS","offer_id":65371284111709,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":65371284144477,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":65371284177245,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":65371284210013,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":65371284242781,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/7499\/6829\/files\/hero-front-clean.jpg?v=1784928058"},{"product_id":"neo-form-briefs-3-pack","title":"NEO-FORM Briefs — 3-Pack","description":"\u003cp\u003eThree pairs of NEO-FORM briefs — one size, one price. The engineered back panel, the body-mapped fit and the defined pad area, in the quantity you actually wear. Three pairs is the rotation that gets you through the week. Made to pre-order in the first run.\u003c\/p\u003e","brand":"hæld","offers":[{"title":"XS","offer_id":65371295711581,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":65371296530781,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":65371296563549,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":65371296596317,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":65371296629085,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/7499\/6829\/files\/gallery-three-quarter_2c24e541-16a6-490a-82fe-a5b4299e2dea.jpg?v=1784906903"},{"product_id":"bundle-set","title":"NEO-FORM Set — Briefs + Bra Top","description":"\u003cp\u003eThe full NEO-FORM look — supportive briefs and the matching bra top, cut from the same body-mapped knit. Held from both halves, for less than buying them separately. Made to pre-order in the first run.\u003c\/p\u003e","brand":"hæld","offers":[{"title":"XS","offer_id":65371320058205,"sku":"200","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":65371320090973,"sku":"200","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":65371320123741,"sku":"200","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":65371320156509,"sku":"200","price":60.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":65371320189277,"sku":"200","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/7499\/6829\/files\/hero-front-clean.jpg?v=1784928058"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1093\/7499\/6829\/collections\/hero-front-clean.jpg?v=1784988476","url":"https:\/\/wearhaeld.com\/collections\/neo-form.oembed","provider":"hæld","version":"1.0","type":"link"}